Cadillac LYRIQ

The turned-up test drive

We turned the LYRIQ testdrive into a cinematic experience at the Stockholm Film Festival, giving guests an immersive taste of Cadillac.

As a sponsor of the Stockholm Film Festival, Cadillac set out to bring a cinematic experience to the event. The festival provided the ideal setting to showcase the LYRIQ and invite guests into the world of Cadillac. Instead of a traditional test drive, visitors stepped into an experience that felt like entering a film set, with the LYRIQ at the centre of the action.

Challenge

How can the car break into the movie world?

We needed to create a LYRIQ testdrive experience that felt cinematic, personalised, and socialmedia ready, capturing real reactions and transforming them into shareable content.

Approach

Build a set fit for a star car

We built a bespoke film studio with 180 m² of LED screens streaming a customshot 360° carheist scene. The LYRIQ was equipped with 4D effects and multiple cameras to capture drivers’ reactions as the action unfolded around them.

Solution

Turning a test drive into a blockbuster

Test drivers received a personalised movie trailer moments after stepping out of the car, edited with their real reactions and cinematic footage. A tailored competition mechanic incentivised guests to share their trailers, transforming participants into active ambassadors and increasing overall visibility across digital channels.

1466

sessions

2.4k

visitors

4.7

satisfaction rate (out of 5)