Europharma
Scrolling therapy
Challenge
“LIVING WITH THE DISEASE IS ALREADY DIFFICULT ENOUGH”
In addition to medical treatment, patients with Parkinson’s need to undergo physical therapy to slow the progression of symptoms of this neurodegenerative disease.
Finding the time and motivation to perform these daily exercises, especially facial exercises in the mirror, can be a challenge.
Solution
POWERED BY ARTIFICIAL INTELLIGENCE
Scrolling Therapy uses facial recognition technology to transform the most important facial therapy exercises into the most common social media actions, enabling patients to control and interact with their social feeds using only their faces. These exercises help strengthen the facial muscles, enhance motor control, and improve brain activity.
Available worldwide in three languages
After downloading the app to a phone or tablet, a brief tutorial loads and the app is automatically integrated with Facebook and Instagram.
The user can then use one of five facial gestures to execute commands on the screen and browse their feed.
Radical Collaboration
The creation and development of the app was the combined effort of Dentsu Creative teams in Argentina, Brazil and USA, with Eurofarma and dentsu health’s specialists.
8.5M
Available for free to all 8.5 million Parkinson’s patients
12
Created to improve symptoms in 12 weeks of daily use
10
Launched in 10 countries with 45,128 doctors