People are more obsessed with their health than ever. We consume supplements, protein shakes, and vitamin water designed to make us healthier and happier. But from a health standpoint, everybody should ask themselves if they aren’t just passing the river to fetch the water. A simple way to maintain a healthier lifestyle is by simply starting to use steam when cooking. But to make that claim tangible, we need to visualize what you miss out on if you continue boiling your food.
We created the vitamin water Leaquid, which shows the loss of nutrients in a very tangible way. Leaquid consists of decoctions from boiled potatoes. The purpose of the bottle is to draw your attention to steam as a cooking method. Because when you boil, for example, potatoes or vegetables, up to 50% of the nutrients leak into the water, which is then usually thrown away. The campaign was based on PR, social media, influencer collaborations and used electrolux.se as a content hub.