Det kraftfulla livet

Ellevio owns and operates electricity grids. They have a monopoly and if you live in one of the areas of “Ellevio Land”, you need to pay a fee to Ellevio. This fee is regulated but many think it is too steep and feel dissatisfied because they haven’t chosen Ellevio.

Electricity shapes the way we live, work and dream – even though we hardly think about it and take it for granted. It powers our homes, fuels our ambitions, and connects us to endless possibilities. It’s much more than energy – it’s an enabler.

We shifted the focus away from the invoice by showing how Ellevio empowers individuals and society as a whole. We brought the indispensable, yet often invisible, presence of the electricity grid to life through “Det kraftfulla livet” (The powerful life). This brand concept unfolded in a cross-platform campaign that revealed the grid as more than just technology. It visualizes electricity as the silent enabler behind everyday moments like the oxygen bubbles in an aquarium, to stories told over a cup of tea or  streetlights illuminating memories that last forever.