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What’s next?

Thanks to everyone who joined in! Want to discover more about Modern Creativity and DENTSU CREATIVE?

What?

An afternoon to explore the power of Modern Creativity. Fresh insights and trends for 2023 and beyond. Live AI-generated entertainment. Keynotes from industry experts and thought leaders. Five award-winning cases from across the globe, among these the Cannes Lion Grand Prix winner “The Unfiltered History Tour”.

When?

January 26th 15:00-17:30 ending with a chance to network

Where?

Live at SPACE, Stockholm, and streamed online for our global crowd

Why is the real world not enough?

ALEX HAMILTON

HEAD OF INNOVATION, DENTSU CREATIVE

A true believer of Modern Creativity who has delivered bespoke innovation projects for a range of multinational clients such as Lego, Clarins, Diageo, and Swarovski. As a believer also in the future of Metaverse, Alex will share his thoughts in the role that brands can play in this new universe.

Enabling purpose-driven innovation

Tove Chevalley

SENIOR TRANSFORMATION & INNOVATION STRATEGIST, KAIZEN STUDIO

As an agent for sustainable change with over 15+ years experience working with world leading brands, most recently as Head of Electrolux Global Innovation Hub, Tove will share how motivation through purpose can move people, teams and whole businesses towards solutions that users will love, have a positive impact on the planet and bring value to the business.

Unlock the power of entertainment

PER SUNDIN

CEO, POPHOUSE ENTERTAINMENT

As a successful label executive with a passion for change, he opened the door for Spotify and signed (at that time) the unknown artist Avicii. Today his focus is to deliver next-generation entertainment, such as the ground-breaking ABBA Voyage in London.

Why Modern Creativity? Fresh insights for 2023 and beyond

PATRICIA MCDONALD

Global Chief Strategy Officer, DENTSU CREATIVE

As an award-winning strategist, including 3 IPA Effectiveness Awards, and 20+ years’ experience as an agency leader, Patricia will tell us all about Modern Creativity. Why it matters and how it can help brands and businesses thrive. Based on findings in our latest reports, buckle up for some juicy insights for 2023 and beyond.

Purpose-driven creativity backed by data

JOHAN JOHANSSON

DATA EXPERT & SENIOR STRATEGIST, DENTSU

One of the industry’s top digital analysts and media strategist who has worked with some of Sweden’s biggest brands and helped them make smarter decisions – faster. Johan has also worked with Gapminder to spread a more fact-based world, now joining the event to tell all about how to achieve our goals by more purpose-driven creativity, all backed by data.

Case: The Unfiltered History Tour

ANANYA RAO

CREATIVE STRATEGIST, DENTSU CREATIVE UK

A true child of the internet. She went straight out of university, in the middle of a pandemic, and into her first job, where she won her first Cannes Lion within a year. In 2022 she created history by winning India’s first ever Titanium Lion, and Global Agency of the Year at Cannes Lion. On the 26th she’ll take us on an exclusive tour behind the work of this award-winning case.

Case: Road Tales and Adobe x Bowie

BORIS NIHOM

MANAGING DIRECTOR, DENTSU CREATIVE AMSTERDAM

An agency leader and creative culture evangelist who has 15+ years of experience building an award-winning agency and providing strategic consultancy to A-list companies. Boris Nihom will visit us from Amsterdam to share all secrets of two of our very top cases, Road Tales and Adobe x Bowie.

Moderated by

ROBYN KRIEL

International News Anchor and Correspondent

Former news correspondent and anchor, most recently working for CNN. Throughout her career, Robyn has won several reporting accolades including two Lonestar Emmys.

 

This event is hosted by DENTSU CREATIVE SWEDEN, enabled by our partners SPACE, a digital culture center in the heart of Stockholm city, and Creative Technology, cutting edge technology for virtual and live events.

 

If you have any questions regarding the event, please reach out to ida.gertoft@dentsu.com

 

At DENTSU CREATIVE we believe in the power of Modern Creativity. Ideas that are big enough to live everywhere, bold enough to chart new executional territory, and rich enough to connect personally with millions, whether it be consumers, business customers or employees. Ideas that have the power to Create Culture, Shape Societies and even Invent the Future.