FONZIES

FORZA CANADA

A national call to action turned teamless Italians fans into real Canadian supporters.

During the last World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

CHALLENGE

REVIVE AND EMPOWER A SPONSORSHIP THAT SEEMED LOST

In April 2022, one news devastated Italians: Italy failed to qualify for
the World Cup. The most passionate and insane football fans in the
world had no one to cheer for. And Fonzies official partner of the
Italian football team too.

But someone else qualified: Canada, the nation with the fewest football fans in the world. For Fonzies and all the Italian fans there was
still hope.

SOLUTION

WE TURNED DESPERATE ITALIAN FANS INTO DIE HARD CANADIAN SUPPORTERS

Fonzies decided to create a fan club for Italians to support Canada, launching it through a national call to action.

Within a few days, a community of millions was born and they
cheered hard for Canada across Italian and Canadian cities and even
the Canadian Ambassador and the Italian TV joined Forza Canada.

RESULTS

MILLIONS OF ITALIANS BECAME PERFECT CANADIAN FANS

Belgium-Canada the most-watched football match in Canadian
history with 8.9 million Canadians and 10.1 million Italians (54% Italian
viewers). The project totalled 80 million Global Impressions.

Sales increased just in 3 matches: Canada-Belgium +7%, Canada-Croatia +12%, Canada Morocco + 18%.