COMEX

Electrolux commissioned DENTSU CREATIVE to develop a unique digital meeting platform for their annual COMEX event. The platform included a virtual product showroom and workshop opportunities and was designed according to brand guidelines. The event was a success and the platform and content assets were reused for other Electrolux events. The targets for the event were to understand the context of the strategic direction, get a clear picture of important launches and initiatives, gain valuable insights on how to implement strategies, have comfort and confidence in strategies and launches for 2021, and take ownership and help deliver the strategic direction. A cross-functional project team was appointed to deliver the project, and the event was conducted with a mix of live and on-demand sessions. The COMEX event was evaluated internally and received overwhelmingly positive feedback.