B-OOH! HAPPY HALLOWEEN!

Fanta wanted to strengthen its position as a fun, unexpected, and the number one Halloween drink among young people. But how do you manage to reach this discerning audience engrossed in TikTok, YouTube, and Netflix? Well, we made an outdoor experience that was impossible to miss, extending far beyond the digital framework. A technical innovation with sound, projection, and digital outdoors in perfect sync. With a scary story about how even ghosts, vampires, and zombies do everything to get a Fanta during Halloween.
Muahaha!