Fanta

B-OOH! HAPPY HALLOWEEN!

A fun and innovative outdoor campaign for Fanta to strengthen its position among youth.

Technical innovation with sound, projection, and digital outdoors in perfect sync.

Challenge

GET ATTENTION FROM THE TIK-TOK GENERATION

Fanta wanted to strengthen its position as a fun, unexpected, and the number one Halloween drink among young people. But how do you manage to reach this discerning audience engrossed in TikTok, YouTube, and Netflix? Well, we made an outdoor experience that was impossible to miss, extending far beyond the digital framework. A technical innovation with sound, projection, and digital outdoors in perfect sync. With a scary story about how even ghosts, vampires, and zombies do everything to get a Fanta during Halloween.
Muahaha!

Gold in Swedish Design Awards / XL design OOH
Gold In Obie Awards / International
Winner in Drum Awards OOH / Innovation in OOH and in Visual Craft
Silver in Epica / Special build outdoor
Bronze in Cresta Awards / Innovation in print or OOH